BY MEHMET HANIFI GULEL
Founded in 1877, the Turkish delight producer, Ali Muhiddin Haci Bekir, recently turned its attention to the Chinese market, according to Leyla Celalyan, the company’s sixth-generation Board Member. “Our goal is to start exporting to China in 2022. We are currently working on products suitable for local tastes,” said Celalyan. Ali Muhiddin Haci Bekir currently exports its products to 12 countries, including New Zealand, Canada, Norway, the UK, the U.S., and Malaysia. “We receive the highest exports demand from the UK. Apart from that, we also operate in other countries in Europe,” said Celalyan. The company, which has an annual production capacity of 300-320 tonnes, has five stores and a factory outlet in Turkey. “We rely as little as possible on machinery in order to preserve traditional flavors,” said Celalyan.