Zen Pirlanta to invest TRY 150m in new jewelry manufacturing plant


Jewelry company Zen Pirlanta will invest TRY 150m in its new 15,500 square meter jewelry manufacturing plant in Yenibosna, Istanbul, according to Emil Guzelis, Chairman of the Board of Directors of Zen Pirlanta. 

The new production plant, which will employ 2,000 people, will manufacture 200,000 pieces of diamond jewelry per month. 

“We’ll open our new facility on the week of October 29, the 100th anniversary of the Turkish Republic. We’ve already started the recruitment and training processes,” said Guzelis. 

The company currently employs 600 people at its manufacturing plants. 

Zen Pirlanta, which launched 10 stores at home and six stores abroad last year, raised its turnover by 60% in 2021 compared to the previous year. “We launched our second store in Manhattan in the U.S. Outside of the U.S., we grew rapidly in the European and the Middle Eastern markets,” Guzelis added. 

The company currently operates 83 stores in Turkey and 22 stores in the U.S., Europe, and the Middle East. 

Zen Pirlanta also achieved an export volume of TRY 270m last year. “We produce thousands of models for different tastes and budgets. We export these models to many regions with the support of our offices in New York, Antwerp, Dubai, and Dusseldorf,” Guzelis noted. 

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