Furniture maker Saloni has launched e-commerce activities with dekoryum. com and fabrikadanmobilya.com in order to increase its share of e-commerce sale in furniture. The company will follow an alternative model, which it has been preparing for three years, according to Haluk Ozbek, the company’s CEO. “Fabrikadanmobilya. com will work as a virtual marketplace while dekoryum.com will operate as a furniture brand whose quality and design will be managed by us,” said Ozbek. Sales will be made online but the delivery and assembly of orders will be done through 127 Saloni dealers across the country.