Pizza firm DP Eurasia, which runs Domino’s Pizza brand in Turkey and Russia, said on Wednesday its overall sales in the first 10 months of 2020 rose by 11.8%, driven by a recovery in both markets in September-October.
DP Eurasia, which in September reported a 74% fall in first-half core profit due to coronavirus costs, has been relying more heavily on online delivery.
The group’s sales at its own and franchise stores in January – October rose to 853.1 million Turkish lira (83.25 million pounds), with growth of 23.3% in Turkey and a decline of 8.7% in Russia.
In September-October, Turkey had a like-for-like sales growth rate of 43.4%. In Russia, sales fell 6.4% in September and 2.2% in October, which compared with a fall of 10.9% in July-August and a 30% slump during Moscow’s spring lockdown.
“Digital continues to be the main driver of the business as our channel mix has tilted more towards delivery due to the pandemic, reflecting broader shifts toward online consumerism,” chief executive officer Aslan Saranga said.
Online ordering as a percentage of delivery reached 75.2% in October, an increase of 6.5 percentage points over the last twelve months. (Reuters)
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