LEZITA TO PENETRATE THE CHINESE MARKET

The broiler brand Lezita aims to penetrate the UK and Chinese markets by obtaining the necessary licenses, according to Mesut Ergul, General Manager of Lezita. The company increased its exports by 30% in 2020 compared to the previous year. The company also plans to raise its market recognition in 2021. “Lezita aims to continue its aggressive growth with the infrastructure set up by dealerships in Gulf countries,” Ergul said. Completing the new production line investment worth TRY 100m as of July 2020, the company ended the year with an export turnover of USD 40m.