Isbir Holding’s bedding subsidiary, Isbir Yatak, aims to raise its turnover by 50% this year with the adoption viscoelastic material created to reduce the pressure in astronauts’ bodies to its bedding products, according to Metin Gultepe, CEO of Isbir Holding. The company grew by 20% in sponge and bedding activities, increased its bed production by 30% and its turnover by 50% in 2020. Eying new markets in 2021, the company will increase the share of exports in turnover from 10% to 30%. The company will also increase the number of stores up to 60 in 2021