Dogan Online, one of the founders of the online shopping company HepsiBurada, has established a flight ticket sales and booking service, Hepsifly, which is currently at the beta stage. The company will be the flight ticket sales and booking service of D-Market Elektronik Hizmetler ve Ticaret AS at affordable prices. Hepsiburada entered the tourism sector at the end of last year, adding another element to its ventures, including hepsijet, hepsipay and hepsiexpress.