FORD TRUCKS AIMS TO ENTER NEW MARKETS

Koc Holding subsidiary Ford Trucks is preparing to penetrate new markets abroad while it will maintain its growth in the domestic market with new products and services, according to Serhan Turfan, the company’s Vice President. Ford Trucks took over 30% of the market share in the first quarter and increased unit sales by 137% in international markets. Ford Trucks also completed its expansion in Central and Eastern Europe in 2018 and started structuring in Western Europe by appointing distributors to Spain, Portugal and Italy in 2019. “Germany, France, the Netherlands and Luxembourg come next,” said Turfan. “Germany is a priority market for us.”