BY MUBERRA TASCI
The country’s first domestic capital fruit juice manufacturer DIMES aims to grow by around 20% in the domestic market this year, according to Duygu Suleymanoglu, Marketing Director of DIMES. The company employs nearly 700 people while nearly 60,000 farmers are included in its ecosystem. “We invested around TRY 30m in R&D, machinery, technology and marketing during the pandemic. We also plan to invest nearly TRY 33m in the same areas,” said Suleymanoglu. DIMES exports its products to over 100 countries. “We grew by 51% and earned TRY 62m in export revenues in 2020. We aim to grow by 70% in exports and hit TRY 100m in export revenues this year,” said Suleymanoglu. DIMES has a fruit juice production capacity of over 300,000 tonnes at its production plants located in Tokat, Izmir and Aydin-Sultanhisar.