Schneider Electric has appointed Bihter Unlusoy as the Equipment and Transformer Commercial Organization Regional Director for Middle East and Africa. Unlusoy will help medium and low voltage switchboards and transformer equipment manufactured at Schneider Electric’s facilities reach the growth targets in sales. Unlusoy will also take responsibility for new technologies, digitalization strategies, solution integration in relevant business units and the responsibility of different marketing and business models’ implementation in the regions. Unlusoy graduated from Kocaeli University’s Department of Electrical Engineering. She started her professional career in 2005 and joined the Schneider Electric Family in 2007. is an expert in distribution systems, energy efficiency, power quality, digital building management and automation systems.