ANADOLU SIGORTA NAMED THE ‘MOST VALUABLE’ BRAND IN THE INSURANCE INDUSTRY

The insurance company Anadolu Sigorta has been named the ‘Most Valuable’ brand in its sector as well as one of the ‘Most Powerful Brands in Turkey’, according to the 2021 Turkey-100 research conducted by the UK-based Brand Finance. Anadolu Sigorta increased its score by 18.7 points in 2021, compared to the previous year. “This score means our innovative investments have created a positive perception triggering demand in the eyes of our stakeholders,” said Filiz Tiryakioglu, Deputy Chief Executive of Anadolu Sigorta. The company has run innovative product and service projects focusing on digitalization at a time when many sectors and companies have been adversely affected by the pandemic.