The grocery delivery company Getir has launched its first brand campaign in the UK today , with the strapline “You’ve got it”.
The work, created by Neverland, is Getir’s first TV campaign in the UK and forms part of a major marketing investment by the brand. The agency won the business this summer.
The campaign features a 30-second ad that aims to bring to life the joy of the service. It features three customers bursting into song in celebration of a Getir courier arriving with their groceries. The spot will run across TV and video on demand, supported by large scale out-of-home, radio and digital media activity in key cities across the UK.