BY SELENAY YAGCI
The UK-based technology company Dyson has launched its first ‘Demo Store’ in Istanbul. Products can be customized in these stores with the support of experts trained by Dyson engineers, if required. The company will launch another Demo Store in Izmir and continue its investments, according to Mete Uslukilinc, General Manager of Dyson Turkey. “Moreover, we’ll open a new world-class Turkey office in Istanbul in September,” said Uslukilinc. Dyson secured a place in the Turkish market in 1995. Since then, the company has reached 15 direct sales points. The company has 200 demo stores across the world.
