CHINESE HAIER INVESTS EUR 40M IN ESKISEHIR

Chinese home appliances and consumer electronics company Haier has made a factory investment of EUR 40m in Eskisehir. The company plans to employ 960 people and produce one million tumble dryers per year. The factory, whose foundation was laid in Eskisehir Organized Industrial Zone (EOIZ) in 2019, started production in the previous weeks. The area allocated for the facility totals 42,597 square meters in the EOIZ. The annual maximum capacity will be raised from one million tumble dryers to 1.5 million in the upcoming years. The company chose Eskisehir for its investment in order to extend its washer products platform by using its existing dryer facility capacities and to improve the skills of employers in Turkey. Through this investment, Haier aims to increase developed product range flexibility and product performance as well as to develop more products toward the existing key innovation agents.