By HANDAN SEMA CEYLAN British American Tobacco (BAT) has for over half a century purchased oriental tobacco from Turkey. However, the company is now in its 20th year of production in the country. As a long-time investor in Turkey, BAT’s exports have reached USD 750m in the last four years with the help of its...
Category: Cover Story
Post
Post
Darussafaka is preparing to carry its 159-year legacy to the future
By HUSNIYE GUNGOR Education is a major element of economic and social development. Therefore, every state that defines itself as social needs to ensure equality of opportunity in education. While even the most developed countries in the world fail to provide this, there is a 159-year-old society in Turkey that has had equality of opportunity...
Post
It is time to create value with digital technologies: Kilicoglu
BY DIDEM ERYAR UNLU Deutsche Telekom, one of the world’s leading telecom companies, broke a new record by increasing its brand value by 18% from USD 51.1bn the previous year to USD 60.2bn last year. This rise has made Deutsche Telekom rank second among the world’s most valuable brands on the Brand Finance Global 500...
Post
Georgia gears up for increased trade with Turkey: Envoy
BY HUSNIYE GUNGOR Georgia is stepping up bilateral trade with Turkey, its number one trade partner. “The growth trend in bilateral trade over the past few years gives hope that the trade turnover will reach USD 3bn and may even exceed it,” said George Janjgava, Georgian Ambassador to Ankara. The Joint Economic Commission between the...
Post
Accor to export all-inclusive to the world with Rixos
BY HUSNIYE GUNGOR France-based global hospitality leader Accor will export a high-end version of the all-inclusive concept, which Turkey is very good at, to the world. Acquiring 70% of Rixos Hotels in 2017, Accor Group plans to grow in all-inclusive hotel management with the know-how from Fettah Tamince of Rixos. The group aims to increase...
Post
The distance between Turkey and Brazil will not hinder economic relations: Envoy
“As agreed with Turkish authorities, the distance between countries cannot be seen as an obstacle to the growth of economic relations, but rather an opportunity for the development of complementary capacities in other regions. Our trade with Turkiye in 2021 was equivalent to approximately 35% of Turkiye’s entire trade flow with [Latin American] region. It’s...
Post
GODIVA to double growth with the ‘Gold Plan’
Godiva achieved significant growth with the ‘Gold Plan,’ which is projected to double its business size and carry the brand to the leadership in priority markets, says Godiva CEO Nurtac Ziyal Afridi. Already the market leader for premium chocolate in Turkey, the company will now target markets in Asia and Europe. By NECLA DALAN Godiva CEO Nurtac...
Post
Lenovo makes the first global installation of TruScale in Turkey
By HUSNIYE GUNGOR Lenovo and SAP have joined forces to make technology investment easier for the business world. Lenovo’s everything-as-a-service solution TruScale, which runs on SAP’s software-as-a-service system S/4 HANA Cloud, is ready for installation after 12 months of cooperative work. The first global installation of TruScale, which claims to provide speed, flexibility, security, and...
Post
CarrefourSA determines tradesmen as a growth strategy
By HANDAN SEMA CEYLAN CarrefourSa, which generates 6% of its turnover from e-commerce and generates 15% of sales from its own label’s products, has built its new growth strategy on tradesmen. Today, 76 of CarrefourSA’s 758 stores are dealerships, 13 of which are owned by female entrepreneurs. “CarrefourSA has been operating in Turkey with an advanced business...
Post
CCI to maintain growth while managing new headwinds in 2022
By HUSNIYE GUNGOR Coca-Cola Icecek (CCI), one of the key bottlers of the Coca-Cola system, has closed the year 2021 with 16.2% growth in sales volume and TRY 21.9bn net sales revenue with a 52% increase. The company also invested a total of TRY 1.3bn in its operations in Turkey and abroad in 2021. Getting...